some of you might wonder why I didn't continue to write about it, but doubts tortured me a bit. the always hammering question was whether I couldn't judge the copy objectively anymore or if it really is boring as I feel right now. we still don't know the reactions to the commercial, waiting for the results of a research done by our company. personal research showed: some of my friends like it, some don't. especially professionals lack to see some originality in it. but "us professionals" have a different way of seeing commercials, I guess. the good thing is that I know the history behind it and am able to find justifications and explanations there. well, at least the client loves it!
today I went to the tube and saw the advert there - I kind of felt proud.
and that is all that counts. isn't it?P.S.: If you want to see the commercial spot watch Sat.1 on Mondays, at about 21h, or Wednesdays at about 20:30h on ProSieben.
I find it extremly cool that you see your piece of work in the tube or even on TV! Well done :)
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